POWER TRIBE

Because of being passionate about fitness for most of my life, I have always been drawn to activewear and workout products. When thinking of my capstone project, I decided to create my own fitness brand for fun. I knew it had to be a fitness lifestyle brand with a clean, versatile look and empowering messaging. Thus, the idea of "Power Tribe" was born, using powerful fitness-related words to inspire and motivate individuals to get active and be their best selves.